Until recently the concept of website design has only been assigned to landline and desktop internet services. Website developers and designers have been working towards optimising websites to fit in with the range of various different browsers. However, with the gigantic boom of the smartphone from 2007, the need for quality design has risen, creating an essential characteristic of web browsing and strategy. Design is the key word in identifying the different approaches to desktop and mobile internet.
The Employment of Mobile Website Design
More and more mobile technology is being used to make our lives easier. In South Korea, QR grocery codes were used in an innovative and profitable new way. Pictures of grocery products lined the walls of the subways of South Korea, each product with its own corresponding QR code. When you scanned that code you put the product in your virtual basket, and when you were finished you paid for shopping online and it would be delivered to your house. This process meant you could effectively do your grocery shopping while waiting for your tube. Cutting out the time and hassle of going to the shops after work. This idea was a massive success and the company, the Korean version of Tescos, saw their online profits grow by a massive 130%, illustrating the power of focusing on the mobile community.
QR codes are popularly used across the UK and Asia. They possess the ability to transport the user directly to the site of the product it was advertised along with. Creating an attractive link to your website is the first step, however to ensure customers remain and re-visit your website you will need to employ great mobile website design.
How Do You Do This?
The best way to go about getting an effective, foolproof mobile strategy is to go to the professionals. Experts in the field of mobile website design will be able to combat the difficulties of transferring a desktop website to a mobile one whilst maintaining consistency.
What Do Mobile Website Design Agencies Do?
Mobile website design agencies are experts in the vast and expanding field of mobile. Their chief five policies rely on mobile:
Speed – Firstly, speed is one of the single most important factors in mobile browsing. Mobile internet speeds are inevitably slower than that of landline or desktop services and mobile website design needs to take this into account.
Navigational Differences – Due to the restricted speed and space of mobile internet, navigation required to move around the web needs to be drastically reduced too.
Minimised Text Entry – Similar to navigational differences, text entry for mobile browsing also needs to be reduced.
Different Operating Systems – Just like desktops require different codes for different browsers, mobiles function on different operating systems. Touchscreen, non-touchscreen or a combination of both contribute to the performance of mobile website design, and an experienced developer will be able to take this into account.
And Inbuilt Functions – The inbuilt function of mobiles are also considerably different and can alter mobile web browsing potential, such as inbuilt GPS systems.
What Can Mobile Website Design Do For Me?
Your business could benefit immensely from employing successful mobile design. Mobile net access is predicted to grow at lease 40 fold over the five years, and many are declaring mobile browsing as being more crucial than desktop browsing. Mobile browsing incorporates social network branding and advertising in a more direct way, by combining your business services with this ever expanding medium you are increasing your awareness and subsequent profits and revenue.